BrandAlley takes over Oxford Circus with FlashWalk

Luxury discount e-tailer BrandAlley, which sells jewellery and watch brands including Missoma and Baume & Mercier, sent six models to carry out a FlashWalk (that’s a flash catwalk) at the new diagonal crossing at London’s Oxford Circus on November 20. The models took centre stage at one of the world’s busiest shopping spots wearing nothing but body paint and jewellery from Dyrberg/Kern, which is running a flash sale of its watches at BrandAlley later this week.

Spectators, including tourists and policemen, stood with mouths agape as the nearly naked models dropped their trench coats and transformed the pedestrian crossing into an impromptu catwalk. On their fronts, the models were painted with clothing to represent key looks from this year’s global Fashion Weeks and on their backs “The sale goes on and on and on” was painted to reflect BrandAlley’s new slogan “The non-stop designer sale”.

The FlashWalk has been used to create an online viral video. You can watch the video by clicking here.

BrandAlley has also relaunched its website this week with a fresh look and increased search functions.

Karen Morrison plans London pop-up shop in November

Jewellery designer Karen Morrison will be hosting a pop-up shop in London’s stylish Clerkenwell in November, selling handmade precious and semi-precious gemstone jewellery. Collections will be on display at The Corner Shop, Craft Central, 21 Clerkenwell Green from November 10 to November 15.

Morrison sells her jewellery in many outlets throughout the UK as well as on her website, karenmorrisonjewellery.co.uk. She has featured in magazines such as Vogue, Elle, Grazia and ES Magazine and was this year nominated in the Scottish Fashion Awards for Jewellery Designer of the year.