Luxury discount e-tailer BrandAlley, which sells jewellery and watch brands including Missoma and Baume & Mercier, sent six models to carry out a FlashWalk (that’s a flash catwalk) at the new diagonal crossing at London’s Oxford Circus on November 20. The models took centre stage at one of the world’s busiest shopping spots wearing nothing but body paint and jewellery from Dyrberg/Kern, which is running a flash sale of its watches at BrandAlley later this week.
Spectators, including tourists and policemen, stood with mouths agape as the nearly naked models dropped their trench coats and transformed the pedestrian crossing into an impromptu catwalk. On their fronts, the models were painted with clothing to represent key looks from this year’s global Fashion Weeks and on their backs “The sale goes on and on and on” was painted to reflect BrandAlley’s new slogan “The non-stop designer sale”.
The FlashWalk has been used to create an online viral video. You can watch the video by clicking here.
BrandAlley has also relaunched its website this week with a fresh look and increased search functions.
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