Tuesday 1 December 2009

Chamilia creates exclusive Marie Curie bead for Ernest Jones

High street jeweller Ernest Jones and bead brand Chamilia have teamed up with charity Marie Claire Cancer Care to create an exclusive bead in the shape of Marie Curie’s iconic daffodil (pictured). The enamel and sterling silver charm is on sale in Ernest Jones stores now and £5 from the £30 retail price of the bead will be donated to Marie Curie.

Ernest Jones, which is celebrating its 60th anniversary this year, announced plans to stock Chamilia in June and has been selling the popular bead brand online at ernestjones.co.uk and in selected stores. It also stocks Pandora beads and charms from Hot Diamonds and Truth.

US brand Chamilia opened its first UK sales and distribution office in Newcastle-upon-Tyne in May.

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