After building a successful global sales network, Ingersoll is turning its attention back to the UK, which it admits it has neglected while focusing on building the brand internationally.
The UK team, headed up by chief executive Richard Tibber and general sales manger Simon Gilham, will focus on building a stronger network of stockists. Ingersoll said that it hopes to replicate the success that it has achieved in its leading market Germany, which has more than 1,000 independent retail stockists, and will target “independent high-end jewellers and small multiples”.
Ingersoll said that at this time it has no plans to open any independent Ingersoll shops.
To support the UK push, the brand will run ad campaigns in the run up to Christmas in leading consumer publications including GQ and Vogue. It has also appointed specialist watch and jewellery PR company TTH Media and will host a UK “relaunch event” in October or November.
The UK team, headed up by chief executive Richard Tibber and general sales manger Simon Gilham, will focus on building a stronger network of stockists. Ingersoll said that it hopes to replicate the success that it has achieved in its leading market Germany, which has more than 1,000 independent retail stockists, and will target “independent high-end jewellers and small multiples”.
Ingersoll said that at this time it has no plans to open any independent Ingersoll shops.
To support the UK push, the brand will run ad campaigns in the run up to Christmas in leading consumer publications including GQ and Vogue. It has also appointed specialist watch and jewellery PR company TTH Media and will host a UK “relaunch event” in October or November.
A spokesperson for Ingersoll said: “Ingersoll has been holding back from the UK market over the past few years whilst the brand has been widely marketed throughout the world. Now that the brand has enjoyed huge success in so many territories we are refocusing on the UK.”
Posts
No comments:
Post a Comment