Ingersoll manufacturer Zeon, a wholly owned subsidiary of Herald Group, the largest manufacturer and distributor of watches and clocks in the UK, has formed an exclusive worldwide partnership with electricals brand Braun to develop and produce clocks and watches under the Braun brand. The first fruits of the collaboration will debut at Swiss trade show BaselWorld in March.
Braun said that its decision to partner with Zeon would strengthen its watch and clock division, which it believes will benefit from Zeon’s specialised market knowledge.
Zeon managing director Richard Tibber said: “We will be developing a full range of Braun clocks and watches, and will be reintroducing some of the past designs which today have become collectables, as well as new, exciting and innovative products.”
Zeon was one of the first companies to be involved in licensing fashion and consumer brands for watches and clocks. Its diverse portfolio of brands includes Ingersoll, Bench, Fiorucci and Superdry. Children’s licensed watch collections include Ben 10, Fame, Hello Kitty, and High School Musical. Zeon is also a major supplier of OEM watches and clocks.
Braun said that its decision to partner with Zeon would strengthen its watch and clock division, which it believes will benefit from Zeon’s specialised market knowledge.
Zeon managing director Richard Tibber said: “We will be developing a full range of Braun clocks and watches, and will be reintroducing some of the past designs which today have become collectables, as well as new, exciting and innovative products.”
Zeon was one of the first companies to be involved in licensing fashion and consumer brands for watches and clocks. Its diverse portfolio of brands includes Ingersoll, Bench, Fiorucci and Superdry. Children’s licensed watch collections include Ben 10, Fame, Hello Kitty, and High School Musical. Zeon is also a major supplier of OEM watches and clocks.
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