Shaun Leane's Cherry Blossom collection will be available for sale direct to consumers through the designer's own transational e-tail site shaunleanshop.com at the end of the month.Leane unveiled the Cherry Blossom collection in April this year at a private showing at the Metropolitan Hotel in London, rather than launching the collection in BaselWorld as he has done with new collections in previous years. There has been a trend this year for jewellery brands to shun trade shows in favour of intimate private events. Pianegonda, for example, decided not to exhibit at Vicenza earlier this year, choosing to welcome buyers to its headquarters near to the show.
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