Trollbeads, one of the biggest brand names in collectible jewellery, has created a cohesive worldwide logo for the first time. Despite the power of the Danish brand, logos had previously been designed by local distributors of the jewellery and varied country to country.
Sarah Morfoot, director of UK Trollbeads distributor Fable Trading, said: “It’s such a strong brand, it’s incredible it didn’t have a cohesive logo.”
Merchandising will still be designed by distributors to cater effectively for each market. Morfoot described the UK merchandising as “strong, striking and distinctive".
Trollbeads is also aiming to create more fashion-forward collections in the future. Morfoot said: “We want to put across a different face – hit the market where we should be hitting it.”
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