Star Jewellers in London’s Hatton Garden is planning to launch its first e-tail site on September 1. The website will sell different stock to that on offer at its physical store, with a focus on coloured stones and statement jewellery.
Star Jewellers head of retail Adrian Demondes told Jewellery Zeitgeist: “We're not trying to be like everyone else and sell single solitaires at 4p. It's jewellery you wouldn't necessarily see in Hatton Garden and it's totally different to what's in our shop window."
Retail prices will range from £230 to £3,000, and shoppers can pay online using virtual payment system PayPal. Lines will include cocktail rings, design-led pendants, a limited diamond selection and jewellery from Star Jeweller's own brand Star Form.
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